Tag Archives: wall street journal

Weekly #4: No Fishy Business Sweden, I want the facts

My life is chaos. Many times controlled, sometimes sporadic but consistently at 120mph, I tend to have my “aha” moments at extremely random times.

On 66, for example on the way to pick up my car from the dealership at 1130pm. For the second time in two weeks.

In my sweedish-engineered state of rage for the later part of a month (I don’t care Volvo, they’re not made like they used to be) especially on week nights between 10:30 and 11pm, when I realize I was going back to the dealership, again, I had a “moment.”

Here’s how it went. (I include the backstory, first.)

Earlier this week, as I’m sure many of you read on Monday morning’s with your latte in your cube, wondering why again, it’s Monday…there was an aritcle in the WSJ about the “Power of Print” – how Publishers of global magazines (henceforth, some would argue a decidedly dying breed) felt the recent uptick in advertising dollars and placements allows them to compete in the “Internet age”  and placed ads to comand attention to this cause.

(If repeat: if you haven’t read the article already, check it out.)

“The Internet is fleeting. Magazines are immersive,” says one ad, which is slated to appear in May issues of the participating publications. The first spread features a photo of swimmer Michael Phelps from ESPN The Magazine, with the headline “We surf the Internet. We swim in magazines.”

Really. The Internet is fleeting?

Like the 4th of July will one day not be a holiday? Or I’ll actually find a parking spot at Costco on the first nine tries round? Or, even better, Social Security will resurface one day?

Um, that’s a big NO inspector gadget.

As we’ve been reading in The Long Tail and Here Comes Everybody, the internet and social organizations happen. Whether we stand in the way, behind or scream from above, you can’t stop them. You can participate or you can go home.

Get to the “aha” Janelle, people are waiting.

Ok. Here’s the  reason I believe in social media. It provides you human relations and reactions that you can’t garner from typical sources. Por ejemplo, you see an ad in a magazine for a caterer. Great, food looks beautiful. But what if 9 times out of 10 that caterer has given people food poisoning? How would you know? Instant feedback and consumer ratings? Real experiences withough first hand comments? Sure you could call up past clients or get testimonials. But I would argue, it’s not un-biased.

The beauty of the online world is that everyone is an author- and you don’t have to pay to read it, post it, print it, or blog it. Even at 120mph, I’d rather have the “real” info, than calculated copy and creative that is not.


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