I am slightly obsessed with this website.
Ok, more than slightly. Let’s be honest, if you’re “in the market” few industries (Hello, residential real estate) have more obnoxious websites than the wedding industry. However, this site is a needle in the haystack. Authenticity is everything. Wedding planning isn’t about the dress, the flowers or the minutia details down to how many forks are in each setting. Instead, it should be about the experience. I think planning a wedding should be like building a personal brand.
Not that I’m planning. Oh no. Just forward thinking brand “positioning.”