Tag Archives: Social Media

Weekly #11- Obama’s my friend on Facebook: the irony of engagement

Well, it’s happened.

We’re approaching the end of the semester. Thought I’d do a brief recap of all that I’ve learned, but figured I could sum it up in one word.

A lot.

(That’s two words… crazy!)

Verbose or not, as challenging as this semester was, I can say hands down, I’ve learned more in these 12-18 weeks-ish than I have in any combination of past classes. Even given personal and professional time commitments, there is not a doubt that I was more engaged, interested, and excited, for lack of a better word, than I have been during my tenure at Georgetown.

Great segway… engagement.

Doesn’t always being with a ring (I’m one to talk) but online, specifically it began with this blog. For me, I have been, perhaps not always timely, but considerably dedicated to writing, and posting.


Perhaps it’s because this format is new to me and interesting. Or maybe because once I post it, I do feel a cetain awareness and accountability for my writing in a different way. Likely, it’s impacted by the fact that not only can my classmates and friends ready what I write, they can write back, too.

And, it’s fun.

I believe that much like with the Obama, the future of engagement (which the more I write this, becomes like a brick to the face compeltely ironic that I really did get engaged this semester) really begins with understanding and/or accepting the fact that your audiences are talking about you when you’re not part of the conversation.

In the Edelman case study on Obama’s Social Pulpit, there is a brief chart that uses the pedestrian abilities (crawl, walk, run) to analyze social media strategy and estabilish credibility.  I think this platform is what will get politicians, namely Presidents votes.

There has to be a clear strategy, what I argue many companies, corporations and non profits lack in social media, is the ability to answer the question, why are we doing this? What’s the point of using twitter, why should we use facebook? What are we trying to accomplish?

In Garrett’s piece on Obama, the President said, “I think my instincts are good.”

From what I’ve learned in this class- that’s only half the battle. You have to learn the strategics to win the war.

So, go get engaged.


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Weekly #6: The only game I know is Hopscotch, and that’s in my first life

Once upon a time, the best thing to do when you go home from school in the afternoon was to RUN not walk to the nearest playground, neighbor’s house or basketball court and meet your friends for camaraderie and fun. The only real challenge was how to best maximize your time before dinner and homework with hitting the jungle gym or playing soccer in the street. Before the readings for this week, these were the only “games” I knew.

I had no idea what I was getting into.

Our topic this week was something I can say with 110% certainly I knew nothing about, and about which I am still quite ignorant. Games, gaming and the industry of these activities is about as foreign to me as calculus, and likely for the a similar reasons: I just don’t get it.

Nonetheless, I joined SecondLife. Arguably the largest internet gaming platform, withe more than 12 million paying users worldwide in 2010, clearly a few people are interested. However, for someone who hasn’t seen the remote control in nearly 3 months and couldn’t care less about the difference between Playstation, Wii or Xbox, I wasn’t very excited about this new foray into another source of distraction, in my opinion.

Janelle Cliassi, my pseudonym, a striking brunette, navigated her way through the “world” of second life. The system allows you to connect with friends, purchase property- you can own a second home, build a booming business or even fall in love. I checked out the lands of Nemo, Moose Bay and tried to understand the Linden currency of this strange world.

As you might have guessed after 15 minutes, I was not only dis-interested, but disturbed. This is just too bizzarre for me- I have enough domestic, financial, and friendship issues to deal with in “real life”- why in the WORLD would I need to start again?!

To be honest, in thinking about gaming, something struck me.  Back in February, (2010) Michelle Obama announced a new campaign, Let’s Move, aimed directly at fighting childhood obesity and getting children to eat better, exercise more and, bluntly- get moving. In this Second Life, there’s no room for the typical activities- such as getting outside, for one, that so many (children and adults) enjoy. No matter how many properties, friends or dollars you amass in second life, you’re still in front of a computer screen.

About 4-5 months ago, one of my best friends’ husbands took the day off for the release of a video game. Duty 3: Modern Warfare. This blew my mind. Staying home for a VIDEO game?! What I couldn’t understand was the substantial part of his life that this particular activity took.

Although it’s not for me, after researching and studying this week, it does seem that long gone are the simple days of hopscotch. The future of games and gaming, in my opinion, focus on the interactive, socially independent, and realistically-unrealistic forms of entertainment online. Avenues for advertising aside, I do hope that those 12 million people don’t forget to actually get out sometime.

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