Weekly #11- Obama’s my friend on Facebook: the irony of engagement

Well, it’s happened.

We’re approaching the end of the semester. Thought I’d do a brief recap of all that I’ve learned, but figured I could sum it up in one word.

A lot.

(That’s two words… crazy!)

Verbose or not, as challenging as this semester was, I can say hands down, I’ve learned more in these 12-18 weeks-ish than I have in any combination of past classes. Even given personal and professional time commitments, there is not a doubt that I was more engaged, interested, and excited, for lack of a better word, than I have been during my tenure at Georgetown.

Great segway… engagement.

Doesn’t always being with a ring (I’m one to talk) but online, specifically it began with this blog. For me, I have been, perhaps not always timely, but considerably dedicated to writing, and posting.


Perhaps it’s because this format is new to me and interesting. Or maybe because once I post it, I do feel a cetain awareness and accountability for my writing in a different way. Likely, it’s impacted by the fact that not only can my classmates and friends ready what I write, they can write back, too.

And, it’s fun.

I believe that much like with the Obama, the future of engagement (which the more I write this, becomes like a brick to the face compeltely ironic that I really did get engaged this semester) really begins with understanding and/or accepting the fact that your audiences are talking about you when you’re not part of the conversation.

In the Edelman case study on Obama’s Social Pulpit, there is a brief chart that uses the pedestrian abilities (crawl, walk, run) to analyze social media strategy and estabilish credibility.  I think this platform is what will get politicians, namely Presidents votes.

There has to be a clear strategy, what I argue many companies, corporations and non profits lack in social media, is the ability to answer the question, why are we doing this? What’s the point of using twitter, why should we use facebook? What are we trying to accomplish?

In Garrett’s piece on Obama, the President said, “I think my instincts are good.”

From what I’ve learned in this class- that’s only half the battle. You have to learn the strategics to win the war.

So, go get engaged.


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A New Kind of War: Real Time.


It has a place, has a purpose, and arguably, a common ground: conflict.

I don’t place judgments, but watch this vide0 right, wrong, or just too real?

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Weekly #10: The Brave New World. And closer to home, Tysons (v 2.0)

There was an interesting editorial in the Post last week on the new “metro-oriented” Tysons Corner.

the vision for metro-orientation of the NOVA shopping destination

For those of you who might be far from the DC metro area, “Tysons” names area who’s mailing address is tecnnically somewhere in the Vienna/McLean zip code of VA. Better known as a retail shopping mecca, Tysons is constantly fascinated, it would seem, with cramming cars into a street grid of less than two main thoroughfares, bounded by outer loop of 495 (the Capital Beltway.)

Tysons I and Tysons II, owned by different entities (Macerich and formerly-known-as-GGP, General Growth Properties, respectively) are commonly referred to suburbia. Their orientation (aside from local bus routes) around no mass transit or traffic-less corridors have long been a challenging urban planning issue that has recently come to a head.

Regardless of personal view on this development or others in and around our Nation’s Capital or the rest of the major markets around the country- one thing is absolutely certain: it is a Web 2.0 world.

Long gone are the picketers, the letters to the editor and SAVE OUR WILD SALMON buttons- this war has gone online, and with a distinct analogy to Web 1.0 to 2.0 transition.

The buttons, posters and protesters still exist, but now there are facebook pages, community servers, meet up groups, twitter feeds and specific online resources that revel the grassroots communication outreach of bygone days.

And the most crucial difference?

People can talk back. The push and pull- put in, get out qualities of communities will forever change the way “we” see everything from new developments, to war, to politics to college entrance exams and even pizza delivery.

(Who knew the biggest night for this is the Wednesday before Thanksgiving?)

Transforming or conforming, changing or crafting- war or wisdom, building or breakdown, it’s a brave new world out there.

Time to Jump in.

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Dear Mr. Mars, I prefer peanut.

Well, well, well…. here’s a sustainable wedding dress option.

Low cal, too, I’m sure.

Boing Boing Dress made of peanut.

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PS- You’re still in West Virginia

This isn’t tinseltown.

Unless you’re considering the glow and glitz of Sheetz. But go for it, Charlestown, what’s there to lose with your branding proposition?

Oh, that’s right, penny slots.


Charles Town races and slots to change name

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To: Tiger, From: Google. There’s no love in this ad.

Last week, Tiger Woods’ new Nike Ad came out.

First, watch it here:

Then, read the NY Times response blog post.

Say what you want about it (did you learn anything?) but this Google ad is priceless.

Check it out:

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Weekly #9: J is for Sushi. And further proof I should have been a ‘Bridget.’

Even if I had ended up as a Juliana, which is much closer than Bridget to the runner up for Janelle, that wouldn’t have helped me much for this week’s assignment.

Ah, J.

One of the most coveted letters for quirky adverbs and synthetic products, and apparently, the symbol for impulse (who knew?) the 10th letter of the alphabet is not so easily used as an opener to country names.

Curious about which countries are, and coincidentally, what they might be blogging about? Check out global voices online. Not interested? Their tag line “the world is talking. are you listening?” might poke at your ethical guilt.

Ok, a stretch, but if I didn’t capture you with the name game, go stare at your IPad some more, and then when bored again, come back and check it out.

Back already?

Yeah, that’s what I thought. So, primarily, this site allows you to access the blogging communities in each area of the globe  (shameless Onion plug). This week’s assignment was to investigate a country starting with the first letter of your first name and report back on your findings.

It’s tough sometimes, in a blog, to really pull it all together.

My first name starts with J.

(moment of silence. ahhhh. got it)

So I have three options: Jordan, Japan and Jamaica.

Not overly stimulated by immediate thought of Toyota, anything to do with the Palestinian conflict, or rostafarian ideals, I decided to play around on the site more to determine which country I would dig through deeper.

The site is a fascinating look at global communities. Not only what they’re talking about, but who’s talking most, most frequently and for what audience. Using many of the concepts that we’ve learned and talked about over the course of the semester, there are blogs, wiki’s, communities, crowds and even a global heat map of which country is talking most.

Loving all things remotely corresponding to Sushi, I settled on Japan.

With today’s news of Lexus discontinuing sales of one of their high-end soccer mom SUV’s, I thought that surely, this topic would be a hotbed of activity and communication for the bloggers of Japan. According to their archives, the average amount of posts per month is 20-22. Each of their posts also either get a fair amount of comments (average 5), or none.

There was a wide range of content on their page, from a dog who has a human face via a twitter feed, to the shuttering of a citizen journalism publication, to the beginning of the New Year, also known as April Fool’s Day this year.

My synopsis of the Japan-specific site on this global voices is that it may not reflect global crises or other pertinent world events, at first glance, but it does give a rather random, yet interesting view of “what’s news.” Many articles are interesting, but aside from Japan as a common theme, many are outlandish.

To conclude- my name still starts with J. And, the history of sushi, though debated, is something that Japan can claim.

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